How to Find Real Estate Leads
When a real estate agent gets a license to work as a professional realtor, he is excited and ready to embark on this new, challenging career, believing the hard part of being a real estate agent is over. However, it is not so, and an even bigger challenge of finding real estate leads and converting them into actual sales is awaiting every new realtor. Within the real estate industry, a lead is information on a possible buyer or seller. There are several ways of finding real estate leads in the property industry. Some agents rely solely on cold callings, while others prefer referrals or use modern and automated techniques to generate leads.
The most important factor in finding real estate leads is steady prospecting. Whichever technique you are using to generate real estate leads, it is recommended to prospect for at least two to three hours every day. Here are few other tips that can help you generate maximum leads in the shortest possible time.
Start by going through expired, withdrawn and cancelled listings on the Multiple Listing Service (MLS) to find the property sellers who have failed to sell their properties over the last six months. Once you have the list of distressed property sellers with you, scour through the “Do Not Call” Registry, and start calling the property owners who are not on the list, offering them to list and market the properties they have failed to sell in the first go.
Never miss a real estate networking event and always attend the events with a lot of professional business cards in your bag.
Advertise yourself in the real estate section of newspapers and local property magazines. Invest in a nice sized classified ad, depending on your budget and consider posting your own picture as well as the pictures of the houses you have available for sale.
Ask your friends and family to help you find real estate leads. There is a possibility that either they or someone known to them is in the market to sell or purchase a home.
Visit high traffic areas, such as supermarkets, libraries or post offices, with plenty of professional business cards in hand.
Advertise online to find the leads that you may not have otherwise been able to get. You can also use social media sites such as Facebook and Twitter to generate more and more real estate leads.
Another best way of finding real estate leads is to target the populations already in the home-buying market. For that purpose, visit apartment complexes and leave your card, a short bio data about your expertise and housing listings there (with permission of the manager).
